MOMENT-TO-MARKETINTELLIGENCE LAB

UNDERSTANDING PUBLIC MOMENTUM AFTER KEY NHL MOMENTS

01CHOOSE A CLUB

THE CLUB-SPECIFIC READ

Opening the public record…

WHAT WE SAW

WHAT IT SUGGESTS

WHAT THIS CANNOT TELL US

THE PUBLIC ATTENTION TRACE · DAY −7 TO DAY +7

What happened after the moment?

Read the chart as a table

THE MOMENT LEDGER

The events behind this read

YouTube Data

Home Club Market Data

These figures describe the home market.

Ideas for Content Testing

Does this pattern hold beyond one club?

TYPE OF MOMENTCLEAR CLUB READS